Design Entrepreneurship

Design Entrepreneurship introduced B&E as a design perspective rather than a business tool. Through a live client sprint challenge, I worked in cycles where the goal was not to refine solutions but to uncover opportunities, reframe problems, and identify where design creates value before development begins. Stakeholder mapping, market positioning, and iterative pitching taught me how a designer adds strategic value before a brief is fixed. The most lasting lesson was learning to question what a problem actually is rather than immediately solving it.